Alexandra Morrison

Marketing & Communications

  • morrison.alexandra@outlook.com
  • 773-816-3064
About me

I'm a seasoned communications professional with 10 years' experience across marketing & customer success.

10

Years of
B2B SaaS

5

Years of
Marketing

4

Years of
Customer Success

With 5 years of experience working on fast-paced, in-house marketing teams within large organizations, I’ve honed the ability to sport many diverse hats while juggling a wide range of responsibilities. Areas of expertise include content marketing, social media management, paid advertising, website administration, email marketing, customer advocacy, and project management.

Additionally, with 5 years of experience in account management, I bring a uniquely customer-centric perspective to a marketing team. Understanding customer needs, pain points, and aspirations is at the core of effective marketing, and my firsthand experience in customer-facing positions ensures that my marketing initiatives resonate. Moreover, my account management experience has given me a unique vantage point into the dynamics and challenges faced by customer-facing teams and strengthened my ability to collaborate across teams and to foster improved alignment between marketing and customer-facing teams.

What I can do

I have hands-on experience creating a variety of content types, including case studies, blog posts, articles, social media graphics, RFPs, whitepapers, videos, infographics, and more.
With a background rooted in customer success, I offer a unique understanding of the customer perspective and the dynamics of customer-facing teams. I particularly thrive on collaborating with clients directly to co-create marketing initiatives to share their stories.
Trust me to keep your website up-to-date and optimized for peak performance. In addition to updating and adding new content, tracking leads, and troubleshooting technical issues, I continuously review analytics and adjust content accordingly to ensure top performance.
I have successfully managed social media for many diverse brands, including several simultaneously. This includes content strategy, post creation, and paid advertising, all while diligently tracking performance metrics to fine-tune strategies for optimal results.
In an age of inbox overload, standing out is no easy feat. I am experienced in devising campaign strategy, writing persuasive copy, managing email lists, and analyzing data to enhance campaign performance.
I have experience planning and coordinating multi-channel campaigns encompassing content development, social media marketing, advertising, email marketing, blogging, sales enablement, and PR initiatives.